Offering a wider array of technologies and catering to varied wastewater utility needs will grow business opportunities, finds Frost & Sullivan’s Environment & Water team
Urban and suburban sprawl, incremental population growth, warmer metropolitan areas, and complaints about public odor are driving growth in the North American municipal wastewater treatment odor control market. Growth is augmented by the need for corrosion control in wastepipes and the health and safety of municipal employees. In order to remain competitive in a consolidated market, players must seek out partnerships, merger and acquisition opportunities, or develop more attractive premium solutions that simplify contracts and take away shares from regional, low-margin suppliers.
“Participants in the wastewater odor treatment market should focus on a core technology and develop further services to add value to their solution, or like Evogua Water Technologies, the market leader, develop a wider portfolio of technologies and solutions that allows it to expand its footprint and cater to varied utility needs,” said Frost & Sullivan Energy & Environment Industry Analyst Seth Cutler.
North American Municipal Wastewater Treatment Odor Control Market, the latest analysis from Frost & Sullivan’s Environment & Water Growth Partnership Service program, finds that the market will grow at a compound annual growth rate (CAGR) of 2.5 percent from 2016 to 2021 with expected revenues of $414.3 million in 2021. The steady growth rate is representative of slow technological innovation and a customer base that is content with current solutions.
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Factors that hinder growth in the North American municipal wastewater treatment odor control market include:
- Wastewater facilities are often in isolated or rural areas, reducing the public push for odor control.
- Current technologies are seen as effective and meeting requirements; as a result, innovation levels are low, with participants unable to increase profit margins.
- Numerous small market entrants are keeping prices low on commoditized products while increasing competition for larger, more established players.
- Regions with a high use of combined sewers may see reduced investment in odor control as sewers mixed with storm water dilute and decrease odors.
- Utilities typically use one liquid phase solution to tackle its main odor; more chemicals are only used if the situation is unusually complex.
“The delivery of further services and management of odor control as an outsourcing model may provide greater growth for market participants. Companies involved in parallel verticals could also package together larger solutions and deliver economies of scale,” noted Cutler.
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North American Municipal Wastewater Treatment Odor Control Market
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