Nanjing Yunyan’s latest AVC encoder matches the performance of HEVC encoders, enhancing compression efficiency, but without incurring expenses on overhauling infrastructure

MOUNTAIN VIEW, Calif. — December 13, 2016 — Based on its recent analysis of the advanced video coding (AVC) video encoding market, Frost & Sullivan recognizes Nanjing Yunyan with the 2016 Global Frost & Sullivan Award for Enabling Technology Leadership. Nanjing Yunyan’s advances in AVC compression and its cost-efficient solutions for high efficiency video coding (HEVC) encoding have made a huge impression among various stakeholders. Broadcasters, pay TV operators and mobile service operators in emerging economies are already benefiting from the superior price/performance value proposition that Nanjing Yunyan is delivering in collaboration with Tsinghua University.

Nanjing Yunyan’s cutting-edge video compression products are optimized for use in emerging markets, where price sensitivity and demand for performance and reliability are high, but infrastructure is limited. The company has a history of leveraging the latest advances in Intel’s CPU product line and adding to them proprietary enhancements in terms of algorithms to present commercial-grade encoder products with avant-garde compression cores.

“In sharp contrast to the industry’s growing reliance on commodity, off-the-shelf silicon encoders, Nanjing Yunyan offers differentiated encoders that are best in class and priced at par with or even below the market average,” said Frost & Sullivan Industry Principal Avni Rambhia. “This focus on R&D and innovation allows the company to enable new applications for and deliver real value to its customers, who often operate in countries with significant economical and geographical challenges.”

Nanjing Yunyan’s latest update to its encoder products is based on a series of sophisticated and adaptive algorithms in rate control, mode decision and quantization. Consequently, the current generation of solutions delivers the most compression gains for complex, fast-moving sequences, such as action or sports, which are typically the hardest to compress at low latency and high quality simultaneously. These advantages make the products ideal for use in highly demanding applications, such as contribution encoding and digital terrestrial TV (DTT) encoding.

An analysis of the return on investment expected through bandwidth savings shows that greenfield DTT service providers can break even within a year by leveraging higher efficiency HEVC encoders. With similar compression performance now being offered through AVC encoders, the savings could be higher as custom decoders and receivers are not required.

Nanjing Yanyun’s HEVC implementation is reported to be 30 percent faster than the reference standard implementation X265, at comparable compression efficiency. Conversely, the encoder can enable 20-30 percent reductions in bandwidth or bitrate for similar latency, quality and encoder complexity. In 2013, the company was among the first to demonstrate AVC to HEVC transcoding for 4K content at 30 frames per second (fps) in a 1U box. This was doubled to support 4K at 60 fps in a 1U box by NAB 2014.

“A key advantage of Nanjing Yunyan’s CPU-based encoder approach is that the implementation is inherently cloud-friendly and can therefore be deployed in a variety of architectures—on-premises as an appliance, on-premises in a data center, or fully virtualized in the cloud,” noted Rambhia. “While a pure software approach is the most popular today, the technology is not limited to CPUs. The company’s technology can be adapted to run in a CPU-graphics processing unit (GPU) hybrid environment, as well as be ported to Artificial Intelligence and soft computing (AISC).”

Finally, because Nanjing Yunyan’s products can be leveraged as a library or as a complete standalone encoder, the company can tap into the market for compression cores as well as formal compression product markets. For developing a technology that a wide range of companies in the AVC video encoding market can adopt to create better solutions for their customers, Frost & Sullivan is pleased to present Nanjing Yunyan with the Enabling Technology Leadership Award.

Each year, Frost & Sullivan presents this award to a company that has developed a pioneering technology that not only enhances current products, but also stokes the development of newer products and applications. The award recognizes the high market acceptance potential of the recipient’s technology.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

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Chiara Carella
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About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

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