The recently approved Intelligent Speed Assistance (ISA) regulation in the EU makes it mandatory for all new models / types, both passenger and commercial, to come equipped with (ISA) from July 2022. From July 2024, it will be mandatory for all new vehicles sold in Europe to have ISA.

The ISA system aims at supporting drivers with accurate, up-to-date information on speed limits on roads across the EU with the objective of improving road safety and minimizing road accidents. It will feed into the EU’s overall goal of “Vision Zero” which seeks to lower road fatalities to zero by 2050.

Accordingly, vehicle manufacturers are turning to advanced location technology to achieve accurate speed limit detection and ensure regulatory compliance. Among the solutions on offer is HERE Technologies’ ISA Map that claims to leverage live sensor data from its estimated 34 million connected vehicles to constantly refresh and update speed limit information. The solution is also touted to be comprehensive in scope, covering explicit, implicit, conditional, and non-posted speed limits.

To learn more, please access our research reports, European Passenger Car Active and Passive Safety, 2022, Global Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) Industry, Outlook 2022, or contact sathyanarayanak@frost.com for information on a private briefing.

Our Perspective

An in-vehicle feature, ISA potentially ranges from audible warnings, vibrational warnings, haptic feedback on the controls and, finally, speed control. OEMs are free to choose from any one of the systems, with an option for the user to override these warnings as well. As per the testing project PROPSER funded by the EU, this system could reduce fatalities related to road accidents by up to 28%, depending on the country.

ISA can be implemented by using cameras to read speed signs on roads, and map data that points out speed limits on certain stretches of roads. The complementary use of camera recognition and map location technology yields the most current and accurate data related to speed limits.

Vehicles equipped with advanced driver assistance systems (ADAS) features that require a forward facing camera can potentially use the same camera to implement the ISA feature.  Maps data from the infotainment systems in the car can be used to achieve the same effect.

In cases where maps are used to implement ISA, HERE Technologies is one of the leading frontrunners. This is owing to its existing customer base in Europe and its mapping technology with ISA function which is already available in the market. These factors could potentially lead to higher penetration of HERE maps in vehicles in the upcoming decade.

In fact, the company has declared that 15 global automakers have already contracted to incorporate HERE ISA MAP across 30 of their vehicle brands. Moreover, the company is projecting nearly 50 million vehicles across the EU will be using its solution by 2024.

With every indication that this forward-looking regulation will yield tangible results in terms of reduced road accidents and fatalities, EU’s ISA will provide a roadmap for other regions to emulate.

Schedule your Growth Pipeline Dialog™ with the Frost & Sullivan team to form a strategy and act upon growth opportunities: https://frost.ly/60o.

About Thirumalai Narasimhan

Thirumalai is an Automotive engineer with ~10 years of experience, working on Body Systems Design, with OEMs like Renault-Nissan and Mercedes AMG, having worked extensively on bringing concepts to the production line in various passenger vehicles. In his current role, Thirumalai works with the Chassis Safety and Autonomous Driving team, leveraging his industry experience to bring insights into Research reports.

Thirumalai Narasimhan

Thirumalai is an Automotive engineer with ~10 years of experience, working on Body Systems Design, with OEMs like Renault-Nissan and Mercedes AMG, having worked extensively on bringing concepts to the production line in various passenger vehicles. In his current role, Thirumalai works with the Chassis Safety and Autonomous Driving team, leveraging his industry experience to bring insights into Research reports.

Share This