In a world driven by software, the continual demand for software-as-a-service (SaaS) products and intelligent devices creates the need for robust licensing and entitlement management.
Software manufacturers and device makers struggle to ensure legitimate users have easy access to their solutions, pay for desirable features, and prevent access to unauthorized users. With these challenges and the continued popularity of SaaS-based solutions and the proliferation of intelligent devices, software publishers and their customers are focused on the need for comprehensive entitlement management and license enforcement.
A robust entitlement management solution provides software publishers with insights on data usage that they can leverage for contract renewal negotiations and to uncover upsell opportunities.
Many software publishers use homegrown licensing and entitlement solutions that could be more costly to implement and maintain. The addition of a new licensing model, for example, may require a full development cycle, which can severely burden development teams, impact roadmaps, and draw out time-to-market for new product releases. The lack of awareness on purpose-built entitlement management and license enforcement solutions in today’s hyperconnected world is not an excuse to continue using costly and inefficient make-shift solutions that will definitely break; it is only a question of when. Even if one is able to somehow keep such make-shift systems going, the costs keep escalating due to scalability issues as the business grows.
Software publishers should feel good about letting go of their homegrown solutions when the market has such a high caliber entitlement management and license enforcement provider as Thales Software Monetization (Thales SM).
Thales SM is a recognized leader in the software monetization field, with a team of 450 experts in over 20 countries, including the United States, much of Europe, China, India, Japan, and South Korea. Thales SM provides the most comprehensive platform and services for license and entitlement management, spanning both software and hardware enforcement, with an additional focus on helping SaaS companies scale and grow.
Thales SM has always put the customer experience high on its agenda. With flexible and scalable solutions, Thales SM can equally address the needs of those looking for an out-of-the-box experience and those looking for a tailored and personalized experience. Dedicated SaaS services to facilitate ecosystem integration mitigate the need for costly and cumbersome customizations, while easy-to-use application programming interfaces (APIs) and web services ensure a lower cost of ownership for Thales SM’s customers, irrespective of how dynamic and changing their businesses are.
This is the reason why that in addition to relying on Thales SM’s cutting-edge technology, customers consistently rank the organization’s experts as dedicated partners in their ongoing software monetization journey.
With over 30 years of experience, Thales SM works with thousands of organizations, from global public enterprises to small family businesses, to drive innovation and create new revenue opportunities. This strong legacy enables the company to maintain its market leadership in the total software license management market, as recognized by Frost & Sullivan.
Frost & Sullivan’s global team of Growth Pipeline experts continually identifies and evaluates growth opportunities across multiple industries, technologies, and regions worldwide. The process involves rigorous analysis of several nominees for each award category to determine the recipient, evaluating best practices criteria across two dimensions for each nominee. Thales SM was successful across several categories, including product differentiation, brand strength, growth strategy excellence, product quality, and implementation excellence.
