Strategic Imperative

Will YOUR Organization Survive the Powertrain & Electric Vehicles Transformation?

  • Strategic
  • Growth
  • The Yellow Brick
  • Transformational

Strategic Imperatives For Powertrain & Electric Vehicles


Building a strategic roadmap for investing in battery development and chemistries, software platforms, and electric vehicle (EV) charging technologies as powertrain and internal combustion engine (ICE) investments loose global momentum.


Battling competitive intensity with the emergence of non-traditional mobility players that offer differentiated products and services to maximize customer value.


Embracing new business models as industry convergence amplifies the pressure to adopt service-based approaches that capitalize on disruptive technologies and artificial intelligence (AI).


How do you shift from where you are to what you want to become? How do you fill the gap?

Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.


Growth Opportunities in Powertrain & Electric Vehicles

Focus on High Power Charging

Ultra-fast, high-powered charging will emerge as the next growth frontier in EV charging as more customers favour minimizing charging times and maximizing energy efficiency. This will gain traction in Europe followed by other global regions.

Battery Reuse and Recycling:

EV battery reuse and recycling will present new opportunities for repurposing old batteries in second life applications. More original equipment manufacturers (OEMs) will focus on building a circular economy for EV batteries amid evolving government regulations and environmental concerns.

Software-defined Vehicles and the Digitization of EVs:

The immense potential of data generated from software-driven EVs is shifting conventional sales to newer business models such as Vehicle-as-a-Service. This uncovers new growth avenues in the form of innovative convenience features, over-the-air updates, infotainment, real-time maintenance and monitoring, and feature-on-demand services.

Technological Advancement in EV Batteries:

As the mobility ecosystem converges with disruptive technologies, cell suppliers have the opportunity to diversify into building complete battery packs that cater to domestic EV manufacturers and global OEMs.

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Recognizing Excellence and Leadership in Mobility for 20 years

Our best practices analysis provides in-depth examination of successful strategies and tactics used by leading companies across all industries, and offers recommendations for implementation to drive performance and success

Kreisel Electric

2023 Enabling Technology Leadership Award—EV Battery Enabling Technology, Europe

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2022 Product Leadership Award—Electric Vehicle Charging Infrastructure, Europe

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Connected Kerb

2021 New Product Innovation Award—Electric Vehicle Charging Equipment, Europe

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2021 Market Leadership Award—Electric Vehicle Charging, Europe

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Growth Council Think Tank Series

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Will leveraging online EV services in OEM product line-ups drive growth?

Growth Opportunities in Global EV Battery Management

How can advanced battery management systems revolutionize EV OEMs?

Geographic Expansion in Global EV Battery Manufacturing

How can OEMs charge ahead with future-forward gigafactory strategies?

ultra-fast charging vehicle
Customer Strategy in Global EV Energy Management

How will V2G and car-as-a-virtual powerplant reshape energy systems?

Competitive Strategy in Global EV Charging Infrastructure

How will digital innovation propel future-proof EV charging infrastructure?

Companies2Action in Global Fuel Cell Cars

How to leverage fuel-cell technology to maximize your competitive advantage?

Competitive Strategy in Global EV Battery Technologies

How can cell-to-pack technologies spur a new era of battery design?

Competitive Strategy in Global EV Battery Chemistries

How can innovations in battery technology and materials enrich the EV industry?

EV aftersales
Customer Strategy in Global EV Subsidies, Policies & Regulations

How will evolving regulatory landscapes disrupt the EV value chain?

Growth Opportunities in Global EV Charging Data Analytics

How will EV data analytics help you strengthen your bottom line?

Growth Opportunities in Global EV Battery Reuse and Recycling

How will battery repurposing and second-life applications open new doors for EVs?

Growth Opportunities in EV Battery Swapping in Asia

How can E2W battery swapping revolutionize your mobility business?


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Powertrain & Electric Vehicles Experts

A global team that is solving some of the world’s most complex business challenges

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  • Arnaud Bossy
    Arnaud Bossy Growth Coach

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