Strategic Imperative

Will YOUR Organization survive the Nutrition & Wellness Industry Transformation?

  • Strategic
  • Growth
  • The Yellow Brick
  • Transformational

Strategic Imperatives for the Nutrition & Wellness Industry Transformation


Changing consumer requirements is redefining how ingredient manufacturers and finished product formulators invest and innovate across the value chain.


Global geopolitical conditions are leading companies to rethink everything from raw materials sourcing to localisation and merger & acquisition strategy.


Sustainability, being the key theme for stakeholders across the nutrition & wellness value chain, will make investment into alternative green technologies and ingredient solutions imperative.


How do you shift from where you are to what you want to become? How do you fill the gap?

Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.


Growth Opportunities for the Nutrition & Wellness Industry Transformation

Digital Transformation in Nutrition & Wellness

  • Personalised nutrition through connected consumers
  • Radical transparency throughout a product’s supply chain
  • Integration of digital technology with food & beverages (F&B) sensory experience

Decarbonisation in the Nutrition & Wellness Industry

  • Decarbonisation in the Nutrition & Wellness Industry
  • Development of new agricultural models based on soil preservation, agro-forestry and biology support
  • Optimisation of supply chain and carbon impact through local sourcing
  • Shift towards renewables in F&B production and operations
  • Adoption of precision tools and technologies

Regulatory Compliance in Nutrition & Wellness

  • Innovating toward highly specialised, safer, and environment-friendly chemistries
  • Increasing demand for additive free ‘natural’ products
  • Changing the use of therapeutic health claims to drive adoption and use
gelatin-based chewables

Convergence of Personal and Self Care with Nutraceuticals

  • Ultra-personalisation (formulation)
  • Gummification: gelatin-based chewables
  • Brain and mood enhancers
  • Microbiome modulation

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Recognizing Excellence and Leadership in Nutrition & Wellness Industry for 20 years

Our best practices analysis provides in-depth examination of successful strategies and tactics used by leading companies across all industries, and offers recommendations for implementation to drive performance and success

Kyowa Hakko (Licensed)

2021 New Product Innovation Award – Immune Health Ingredient, North America

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Finzelberg GmbH & Co. KG (Licensed)

2021 Product Leadership Award – Cognitive Health Ingredients, Europe

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Lallemand (Licensed)

2021 Product Leadership Award – Psychobiotics, Europe

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Stepan (Licensed)

2021 Company of the Year Award – Sustainable Ingredients in the European Hair Conditioning, Europe

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60 Years of
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Growth Council Think Tank Series

Health Care Cost Savings
Growth Opportunities in Global Health Ingredients

Driving Nutraceutical Adoption by Communicating Health Care Cost Savings to Consumers

Self Care
Growth Opportunities in Global Personal Care Ingredients

Healthy on the Inside and Beautiful on the Outside: The Convergence of Personal Care and Self Care

Indoor Crop Cultivation
Companies2 Action in Global AgTech

Disruptive Impact of Indoor Crop Cultivation System Technologies

Mental Health
Growth Opportunities in Global Health Ingredients

The Mental Health Crisis and the role of Cognitive Health Nutraceuticals

Food Ingredients
Growth Opportunities in Global Food & Beverage Ingredients

Keeping it Simple - Growth Opportunities in Clean-label Food Ingredients

Research in Immunity
New Product Launch in Global Health Ingredients

Investment in Research in Immunity Nutraceuticals in a Post-Covid World

Natural Resources
Growth Opportunities in Global Food & Beverage Ingredients

2024 Outlook with a Focus on the Future of Natural Resources (inc. Fertilizers, Sustainability)

Dieting technology
Growth Opportunities in Global Food & Beverage Ingredients

Beyond Nutrition: Transformative Technologies for Dieting and Weight Management

Transforming Ecosystem
Technology Strategies in Global AgTech

Transforming Society through Sustainable Regenerative Agriculture

Women's Health to Nutrition
Growth Opportunities in Global Health Ingredients

Translating Trends in Women's Health to Nutrition Business Opportunities

Competitive Strategy in Global AgTech

Nutraceuticals for Crops? - The Emerging World of Biostimulants

Alternative Proteins
Growth Opportunities in Global Food & Beverage Ingredients

The Fall of Alternative Proteins and the Veggie Backlash


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Nutrition & Wellness Industry Experts

A global team that is solving some of the world’s most complex business challenges

  • Satish Lele
    Satish Lele Growth Coach
  • Christopher Shanahan
    Christopher Shanahan Growth Expert

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