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5 Key Take-Aways from our First Demand-Gen “Un-Webinar”

by admin | Feb 17, 2021

Frost & Sullivan’s Brand and Demand Solutions recently hosted its first UnWebinar, Demand Generation in 2021: A Year of Discoveries and Opportunities. The fun and fast-moving event included speed rounds and Q&A sessions with marketing executives across...

Top Tips and Tricks from the Pros: ABM Strategies to Use Right Now

by Patricia Jacoby | Jun 16, 2021

In today’s challenging B2B market, cutting through the clutter requires strong, focused strategies like account-based marketing, or ABM. To help you understand and optimize this unique and very effective approach -- 87% of B2B marketers report that ABM initiatives...

The 2021 buyer has changed. Has your ABM strategy?

by admin | May 26, 2021

It’s no secret that 2020 was a very challenging year. The world changed and so did how we do business. Account Based Marketing is no exception. While it’s still a potentially powerful strategy, the shift to a largely digital selling environment has made it harder to...

The New World of Events: Planning, Sponsoring and Driving Returns in 2021

by admin | Oct 29, 2020

Recently, Frost & Sullivan, The Growth Partnership Company,™ conducted a timely webinar, Marketing in 2021: Uncertainty or Opportunity? Adam Kahn, Global Senior Director, Digital Strategy and Marketing Operations, hosted a diverse group of global marketing experts...

VLOG

[VLOG] The Next Level of Marketing: Customer Experience As Your Strategic Advantage

by admin | Mar 2, 2020

Welcome to the Marketing Impact Vlog! Today, we’re dipping into the fascinating world where customer experience and marketing converge because the future is here, and yet, customer experience is one of those areas where most companies don't have a person looking out...

[VLOG] The Traditional Content Funnel is D.E.A.D.

by admin | Feb 25, 2020

Thanks for checking out this week’s episode. If you clicked on today’s topic, then I’m sure you’re asking the same question we are: Does the traditional content marketing funnel still work? The answer is an emphatic NO. Funnels like this one are a dime a dozen and for...